Wisconsin Financial Services/ A & L Insurance Group  is a family-run business that has always been a dream business of ours, and a work-in progress that has continued to develop over the years. In August 2008, our dream came true. We started out very modestly in De Forest, WI with just two offices and a reception area offering income tax services to the community. Our main goal was, and still is, to offer an affordable service for our neighbors, all while providing excellent customer service. Although our company was initially created as an income tax office, over time we have branched out to incorporate many other services for the community.


Our family feels a strong responsibility to give back and to stay proactive in the community. We do our best to stay connected with the members in our area by interacting with people on our Facebook page, participating in various causes and charity events, and offering free one-on-one consultations in our offices. We feel that these channels of communication not only allow us the opportunity to get to know our customers, but our neighbors as well, and for them to get to know who we are and what we do. Our company, our family, is proud to contribute a service that helps families and individuals in our own community. We have come a long way in such a short amount of time, and we know that we have even more to offer in the years ahead.




How can we offer you competitive prices along with excellent detailed service? We are an independent agency, which gives us the flexibility to offer you multiple insurance   options at competitive prices. As opposed to our counterparts, captive agents, who are limited to the products they can offer you.  We on the other hand can work to find you the price and package that best suits both your business and personal needs, ( deleted a lot of text )


The captive agents’ main objective is to generate business for the parent company and help to meet firm quotas. That insurance company holds the right to prohibit cross-selling and referrals, which may limit your access to the lowest prices on the market. Independent insurance agents like ourselves are given more freedom than captive agents benefiting the customer greatly. Independent agents can also fall under the administration of an affiliated group they present to other insurers when the primary company doesn’t meet the needs of the customer. Independent agent policies are chosen based on their client’s checklist not the insurance company. The biggest advantage of working with an independent agent is their ability to compare price quotes, products, and services


Alicia Navarrete Owner/Operator


I would like to take this opportunity to explain how my services can benefit your personal and business investments today. With over 20 years of experience in insurance, I am very knowledgeable about the ever changing insurance laws and regulations throughout the states of Wisconsin and Illinois. My skills and expertise are a testament to all the various careers that I have acquired over the years, from BANK MANAGEMENT, SOCIAL WORK, LEGAL CONSULTANT, and even DMV. From one business owner to another, I understand the stresses and overwhelming decisions that need to be made on a day to day basis. However, choosing the right insurance agent and insurance company doesn’t have to be such a burden anymore. At A & L Insurance Group LLC, we’re here to help make that decision easier for you and to protect all of your assets.


3557 E Washington Ave, Madison, WI 53704  •  (608) 630-9007  •  alicia@wisconsinfs.com

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